Issue 006 | Local Finds

It’s so easy to overlook the effort it takes to uncover the local—those moments of creativity that are often hiding in plain sight. This issue takes a closer look at local creativity, from beauty to design and everything in between. We explore Doha—a city that’s calm but full of character—through the eyes of Aysha Al Thani, a vintage collector with a sharp sense of style and discovery. We also sit down with Lana Qatramiz, founder of Las Club, to talk about her clean, sustainable beauty brand and the inspiration behind it.

Until next time,

Rand Al Hadethi

*For the best reading experience, read online on desktop.

By: Hajir Zaidan

When Aysha Al Thani was working in London’s fashion scene through PR and styling, she had the epiphany of pursuing a career in fashion, specifically, vintage shopping. “I was browsing and looking at all these vintage items, and, I've been buying vintage for years, so I was like, why don't I just do this?” Al Thani shared.

That’s when the Qatari creative director decided to launch Shop Myy Vault, a curated archive that focuses on rare, authentic vintage designer pieces, post her return from London. “I didn't really think about the vintage market in Qatar. I just went for it. And that's the beautiful thing about being young. You're more excited. It actually kind of drives you to just do the thing.” Now, a successful vintage designer business, Shop Myy Vault has been featured on platforms like Ounass & publications like Harper’s Bazaar Arabia. 

For this issue, the Qatar native is giving us her own guide on where to go, where to eat & what to see in her hometown of Doha, Qatar. 

• Top spots for local shopping:

Mhefhef

I love the brand Mhefhef. I think the founder is amazing. She does all her abayas from sustainable material. She's the coolest woman out there, in my personal opinion. I like her style, I like her vision, I like her passion, and I just really love the brand. 

The Gold Souq

I really like going to the gold Souq. The selection feels very vintage and it's very nostalgic for me. I would say it reminds me a lot of old Doha. I feel like gold is where it's at - I can create my own jewellery made out of gold, and it’s just the coolest thing because you curate it to your own unique style. It's more about individuality for me. And like I said, it's very nostalgic.

• Top spots for food:

RUE

I did a collaboration with RUE. They have amazing Matcha.

Shebestan Palace

I love Shebestan Palace. I feel like it's such an OG place to go, and they've never switched up on the food quality. I love the location, and the interior is amazing. I would love to shoot there one day and pay homage. I'm such an old Doha girl that anything from my childhood, I am constantly revisiting.

IDAM by Alain Ducasse

Another place that I love here in Doha is IDAM by Alain Ducasse. It's located in the Museum of Islamic arts. I love the creative culinary things that they do. It's just amazing- food is appreciated there, it’s art. The chef always comes out and checks if you're okay. The last time I went there, I actually went into the kitchen and told the chef thank you, because the food was that amazing. 

• Underrated spot:

Algharrafa Park. Very underrated and peaceful. 

• Top architectural spots:

Souq Waqif

I absolutely love the Souq Waqif area, I think it's one of my favourite areas because I grew up around it. It's so nostalgic to me, especially because of the stories my grandma would share about her time living in that area.

I love the old buildings and the vibes. There's so much history, and I'm so passionate about Qatari history. I think the people before us have done just such an amazing job. I love the architecture, I love the people. I love all the aklat sha3biya (traditional cuisine) that they have in Souq Waqif.

It's a taste of old Doha, and I love that. 

• Fitness & wellness spots:

Velo Gym || Clarins Spa at Marsa Malaz Kempinski

*Click on images to shop.

By: Hajir Zaidan

Before Lana Qatramiz forayed into beauty with her vegan and eco-conscious brand, Las Club, the Dubai-based Syrian creative consultant began her journey as a stylist assistant on shoots between Paris and Dubai. From there, she landed roles at Farfetch and Threads Styling, gradually expanding her portfolio with editorial work for Marie Claire Arabia and Haya Magazine.

Now, with Las Club, Qatramiz is channeling her love for visuals and creativity with her passion for clean beauty, creating a brand tailored to a sustainable Middle Eastern audience. The brand’s debut and signature product, the Natural Eyebrow Lifter, reflects the region’s love for bold, natural brows while prioritising thoughtful design and ethical practices.

• How did you come up with the name LAS CLUB, and was there a particular moment that inspired you to bring it to life?

I searched for so many word combinations because I wanted the brand name to be short—ideally three or four letters, as I feel that works best for cosmetics brands. But I couldn’t resonate with anything until I decided to use initials from my name and my partners’s name. The name LAS just clicked in my head. It also reminded me of one of my favorite nostalgic songs by Las Ketchup, which added a sense of spiciness and cheekiness. I then saw the potential for marketing because “LAS” in Spanish means “THE,” allowing us to play around with it—LAS BROWS, LAS CHICAS, LAS HAIR, and so on. The “CLUB” part came from my vision of creating something bigger than just a cosmetics brand. I wanted it to be a world of its own where people feel a sense of belonging, acceptance, and community.

• The brand’s aesthetic is beautifully distinct—what inspired its visual identity?

The visual identity started from a nostalgic perspective. While designing the packaging, I wanted it to evoke the feeling of a gadget we’d have as kids while watching our favorite shows. It had to feel satisfying to hold in terms of shape, color, and finish. The Natural Eyebrow Lifter was specifically inspired by the gadgets from Totally Spies, although I only disclosed that later. Interestingly, many people guessed it right!

• Do Middle Eastern beauty standards influence your approach to LAS CLUB?

Yes, Middle Eastern beauty standards have had a strong influence. The region celebrates bold, expressive beauty while also valuing natural elegance. Brows, in particular, are central to the beauty look here—they frame the face and add character. This inspired me to launch LAS CLUB with a product that enhances brows naturally while providing long-lasting hold. The focus on quality, luxury, and practicality in Middle Eastern beauty is reflected in everything we create at LAS CLUB.

• What first drew you to the beauty industry?

I was always a big fan of beauty products. Having personally struggled with skin issues, I became very aware of ingredients, formulas, and how they affect the skin. I was never convinced by overly complex blends with harsh chemicals. This awareness made me passionate about creating effective, clean beauty products that people can trust.

• What advice would you give to someone starting a beauty brand today, given the market’s saturation?

Focus on problem-solving rather than trying to invent something completely new. Innovation comes from solving real problems.

• What does ‘clean beauty’ mean to you personally, and how does it guide LAS CLUB’s ethos?

For me, clean beauty means transparency, safety, and respect—respect for ourselves and the planet. It’s about using ingredients that benefit the skin without hidden nasties. At LAS CLUB, clean beauty isn’t a trend; it’s a commitment. We want our customers to feel confident that what they’re putting on their skin is safe, effective, and responsibly sourced. This ethos guides every decision we make, from ingredient selection to our packaging choices.

• Why was it important for you to create a product with 100% natural ingredients?

Using 100% natural ingredients was non-negotiable for us. In an industry where so many products still contain harsh chemicals, I wanted to create something women could feel good about using daily. Ingredients like castor oil and rosemary in our eyebrow lifter not only deliver amazing results but also nurture and strengthen brows over time. For me, it’s about offering beauty that enhances without compromising on health or ethics.

• Why did you choose to launch with an eyebrow product, and where do you see the brand expanding in terms of future products?

It came from my own struggle with my bushy eyebrows. I’ve tried every kind of product to lift them because I’m obsessed with snatched eyebrows but always refrain from doing any permanent procedures for lifting! Most of the products I tried either left residue or didn’t hold my brows up. So, I decided to create my own formula—one without chemicals that could also grow eyebrows naturally. And it worked! We are now expanding and will be launching two new products very soon.

Rapid Fire Questions:

First beauty memory?
Watching my mom apply lipstick in the car mirror—it felt so transformative and powerful.

Style icon or character from a movie/show that defines your aesthetic inspiration?
Blair Waldorf from Gossip Girl—polished and timeless with a modern twist.

Beauty icon?
Bella Hadid.

What’s always in your travel makeup bag?
A good tinted serum, a cream blush stick, and my LAS Natural Eyebrow Lifter.

A celebrity or influencer whose brows you admire?
Luisa Villafane.

Newsletter Design: Desirée Barreto

Editorial Coordinator: Hajir Zaidan